our commitment
our commitment to wildlife
At Selatan, every brooch begins with a promise: to honour wildlife, protect its future, and create with integrity.
We design slowly, craft responsibly, and channel a share of every sale to in situ Sumatran tiger
conservation projects safeguarding one of the world’s most threatened big cats.
conservation first
We exist to support wildlife. A portion of every sale directly contributes to in situ Sumatran tiger conservation projects.
crafted with care
Each brooch is designed and made with care, using materials chosen for durability, low environmental impact, and long-term wearability.
slow intention design
We create small runs, avoid fast-fashion cycles, and design pieces meant to be collected, treasured, and worn for years.
PROTECTING TIGERS WHERE IT MATTERS MOST
Since day one, Selatan has been committed to meaningful, on-the-ground conservation.
Every purchase directly supports the protection of Sumatran tigers - funding habitat monitoring, community-led patrols, anti-poaching efforts, and the vital fieldwork happening in the forests where tigers still endure.
Your impact so far
Together, we’ve contributed thousands of dollars to frontline tiger conservation - funding the work of experts protecting one of the world’s rarest big cats.
Every brooch, every gift, every collection added to your cart strengthens our shared commitment to wildlife and the ecosystems they depend on.
TOGETHER, WE PROTECT WHAT’S WILD
Thank you for helping protect endangered species and support conservation where it matters most.
Every brooch, every gift, every collection added to your cart fuels meaningful action for Sumatran tigers - and the ecosystems they depend on.